Interesting but not earth shattering post by Scott McCloud here.  I guess I am always the first to say apathy is the biggest discipline issue here at ELC.  Looking at the possibilities of why students are apathetic is important, because I am sure all of us play a part (students / parents / teachers / administrators).  I am not sure I agree with all of the article because not everything you do in life / school is going to be fun and meaningful.  But as adults we have a choice.  We can always choose another career path, and find things more meaningful to spend our time on, our students don't always have that option.